Campaigns

Transcend - Moments in Sports that Changed the Game

March 01, 2015

Transcend - Moments in Sports that Changed the Game

There are men and women, movements, and moments which transcend any one team or sport or era. That's why we've partnered with Bleacher Report, the leading digital destination for team-specific sports content and real-time event coverage, to invite artists from around the world to create work that captures a figure, event or evolution that hold power and meaning far beyond any scoreboard.
Some moments are simple and iconic, while others are a complex series of events, but they all had effects that reverberated beyond the game and shaped society in some way. The goal is to both represent the actual events that took place while using illustrative elements (color, style, composition, etc) to amplify the transcendent nature of the moment.
Proceeds from this campaign support Boys & Girls Clubs, promoting and enhancing the development of boys and girls by instilling a sense of competence, usefulness, belonging and influence. 

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