The Iconic “We Can Do It” poster of the 1940's is one of the most famous posters of the last 100 years, depicting an empowered female worker. Initially commissioned by Westinghouse Electric to motivate its own workers, the poster was claimed by the feminist movement in the 1980’s to represent the idea of women entering the workforce. The iconic image remained in the zeitgeist and the message of equality and worker empowerment is still quite relevant today.
With issues like equal pay for women and the fight for a $15 minimum wage playing a prominent role in the current National discussion, we’re excited to announce an exciting opportunity to create a new series of Rosie-the-Riveter-inspired designs that depict and celebrate modern-day workers (women and men alike) who keep the country running and rarely receive the recognition they deserve. Today’s workforce is more diverse than ever, so from migrant farm workers to female bus drivers, fast food to healthcare workers, we’re seeking designs that depict and celebrate these hard-working Americans.