Wolves get a bad rap. Though they are a critical linchpin that help maintain healthy ecosystems, in popular culture, they're often portrayed as scheming predators and menaces which, in turn, makes their protection as an endangered species a harder sell. Some lawmakers now are trying to take away Federal protections from wolves, playing upon those paranoid ideations. We are trying to stop that from happening.
Creative Action Network and Earthjustice are inviting artists and designers to build a collection of designs with the goal of celebrating the wolf by portraying its wildness, mystery, and general bad-assness but in a playful way, relying on irony and kitsch (for lack of a better word) to improve their public image. We wish to combat fear and misunderstanding of wolves by celebrating the species and building a greater appreciation for the iconic creatures.
Proceeds from this campaign support Earthjustice, using the power of law to defend our right to a healthy environment.