When I was sketching out ideas for this campaign, I had wanted to make a statement for the air that we all breath. Everything is affected by the air that envelops our planet, but I wanted to represent the tenuous of all creatures by illustrating a bird that everyone knows, but whose existence could be threatened by the condition of the environment. I choose the pelican partly because it is a shore bird, therefore affected by the quality of the water as well as the pollution in the air and the availability of undisturbed nesting areas.
Consumption of pesticide-laden fish, lack of food, and disturbances by humans were responsible for a marked decline in reproductive success, and consequently a decline in numbers of the brown pelican species in the 1960s and 1970s. The eastern brown pelican remains endangered in Mississippi, Louisiana, Texas, Central and South America and the West Indies, but has been removed from the list in Alabama, Florida, Georgia, South Carolina, and North Carolina. Current information indicates that the California brown pelican has sufficiently recovered as a result of restrictions on the use of certain types of pesticides (organochlorines), and this news has prompted a proposal to delist this subspecies. There is hope for it's survival if we can change the way that we treat our environment, our beautiful planet.
In this design, I moved the letters of the text to represent the close industrial confines of our cities, with smoke pouring from it upright letter forms in the word, "Vote." A single bird flies through the pollution. Vote the Planet to insure, not just the survival of the pelican, because they and many other birds are an indicator of the health of our planet, but to insure the survival of us. — Lyla Paakkanen