Child obesity is a national epidemic that begins at a very young age across various demographics. Children and adolescents who are obese are likely to be obese as adults and are therefore more at risk for adult health problems such as heart disease, type 2 diabetes, stroke, several types of cancer, and osteoarthritis. Raising awareness and shedding light to this often overlooked epidemic is paramount. After a bit of research, I learned that McDonald\'s Happy Meals account for 10% of their revenue, considering the chain serves billions of people, 10% is pretty staggering. So I decided to go after this product. The poster is intended to be plastered all over train stations, on buses, and every other possible space.
A little bit about the process. I wanted to get away from computer based work and do something with my hands. So I thought why not get an actual happy meal and make some experimental ketchup type for the poster? The bottom two photographs show the precise application ketchup. — Andrew Althage