The iconic "We Can Do It" poster of the 1940's is one of the most famous posters of the last 100 years. Initially commissioned by Westinghouse Electric to motivate its own workers during World War II, the poster was reclaimed by the feminist movement in the 1980's, with Rosie The Riveter becoming the poster child for the idea of women in the work place.
With issues like equal pay for women, paid family leave, and the fight for a $15 minimum wage so current today, we're excited to launch a new series of Rosie-The-Riveter-inspired designs that depict and celebrate the workers of today (women and men alike) who keep the country running, and make America great.
The campaign launched on June 14th with an exhibition at the White House's United State of Women Conference in Washington, DC.
On June 16, 2016, we displayed the collection at the Department of Labor for the Worker Voice Summit.