The iconic "We Can Do It" poster of the 1940's is one of the most famous posters of the last 100 years. Initially commissioned by Westinghouse Electric to motivate its own workers during World War II, the poster was reclaimed by the feminist movement in the 1980's, with Rosie The Riveter becoming the poster child for the idea of women in the work place.
With issues like equal pay for women, paid family leave, and the fight for a $15 minimum wage so current today, we're excited to launch a new series of Rosie-The-Riveter-inspired designs that depict and celebrate the workers of today (women and men alike) who keep the country running, and make America great.
The campaign launched on June 14th with an exhibition at the White House's United State of Women Conference in Washington, DC.
On June 16, 2016, we displayed the collection at the Department of Labor for the Worker Voice Summit.
Our Green New Deal campaign premiered on March 14, 2019 in Washington D.C., at Bold V. Old, a daylong convening where speakers including Stacey Abrams, Cory Booker and Kamala Harris discussed bold ideas for our biggest problems, including the Green New Deal. On March 16 In Oakland, CA, Creative Action Network joined artists and activists at the Green New Deal Create-A-Thon, where youth artists from the Sunrise Movement and others worked on new designs for the collection. Youth activist Rio says that after seeing videos of Greta Thunberg leading student climate strikes in Europe, “me and my sister were empowered to make some sort of difference.” Rio and his sister Maddy recently rose to internet stardom when their student group confronted Senator Feinstein about the Green New Deal a few weeks ago. Maddy says she is now “trying to make my voice be more heard, go to marches, and more creative stuff, definitely!”